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Experience

Jennifer Masserano

UI/UX Designer

Technologically savvy and goal-oriented Web Production Designer. Driven and motivated to help the organization thrive. Skilled in prioritizing and completing tasks independently or collaboratively. Consistently has maintained the reputation of being a problem solver throughout entire career. Extensive experience with the Adobe Creative Suite, Sketch, Invision, Website Development, and Graphic Design.

Additional Skills

  • UI/UX Design
  • Multimedia/Graphic Design
  • Project Management (Agile Methodology)
  • Responsive Web Design
  • Search Engine Optimization (SEO)
  • Email Campaign Development
  • Information Architecture
  • Video & Animation
  • Graphic/Print Design
  • Design Thinking
  • Persona & Journey Map Development
  • Deadline Driven

Work Experience

• Identify user requirements, in collaboration with product managers and engineers for agency websites and mobile applications during strategy sessions for all Port Authority Websites and mobile apps.

• Illustrate and develop user interfaces and functionality using mood boards, storyboards, wireframes, mockups, process flows, sitemaps and, prototypes using Indesign, Illustrator, and Sketch to create new digital products and to improve existing ones.

• Design user interface elements, like menus, buttons, tabs, and widgets as well as create vector artwork and edit photography using PhotoShop, Illustrator, and Sketch.

• Conducts customer experience research by gathering data through surveys, journey mapping, customer interviews, and card sorting exercises to better understand customer needs, requirements and pain points to improve websites and mobile applications.

• Create presentations to gain customer, team and client feedback to improve user interfaces, and to socialize project in an effort to gain leadership approvals.

• Serves as NYC’s Airport websites, PATH Train, and MyTerminal mobile app Customer Experience Manager & product owner. Conducts research, participates and product working group sessions with departments and vendors.

•  Current Projects Include John F. Kennedy, LaGuardia, Newark-Liberty, and Stewart Airport Websites; RidePATH, MyTerminal & CrossingTime Mobile Apps; World Trade Center Website; Port Authority Corporate PATH, Teterboro Airport, and Port Websites.

• Manage Website Maintenance backlog. Duties included prioritizing groups daily workload, coordinating with internal customers to gather project requirements and gather approvals for content publication.

• Design user interface elements, like menus, buttons, tabs, and widgets as well as create vector artwork and edit photography using PhotoShop, Illustrator, and Indesign.

• Designed, planned and coded all WordPress websites, and promotional landing pages for agency capital-plan construction projects and customer promotions.

• Served as technical lead for the agency through the government procurement process and vendor selection.

• Served as on-call emergency contact 24/7 for the Technology Department for two years during citywide emergencies.

• Serves as agencies Search Engine Optimization Specialist, and Email Campaign Manager.

• Front End U/I Designer for John Wiley & Son.

• Design and develop small business websites for dental professionals using WordPress. This includes the development of the user interface, information architecture and the development of site content.

• Guide clients in establishing and setup of domain names, hosting and email accounts.

• Develop branding guidelines, logos, business cards, brochures and any promotional products needed for clients to open for business.

• Develop and manage search engine optimization, Webmaster tools, and client social media campaigns and profiles.

• Train staff to maintain websites and interpreted their SEO metrics for future site improvements.

• Work with interior designers, sign makers and construction team to develop digital murals for windows, walls, and branded fixtures/interior design elements, signage/animated logo signs.

• Programming languages used: HTML5, CSS, JavaScript, jQuery, PHP

WEB DEVELOPMENT AND EMAIL CAMPAIGN MANAGER

• Contracted to aid in the redesign and maintenance of the new and legacy corporate website in Charles Schwab’s proprietary content management systems. Assigned as team leader to ensure the project stayed on schedule. Successfully completed in 2012.

• Created email campaigns, e-newsletters, and micro-sites for various ongoing marketing campaigns throughout the company.

• Developed user interface design for the mobile trading application.

• Mentored various staff and contract team members, leading to them being promoted or being hired on as permanent staff members.

• Programming Languages used: HTML5, CSS, HTML for Email Development.

INTERACTIVE MEDIA CONSULTANT

• Led team in the rebranding and redesign of the Green Mountain Energy corporate website. This included building the new website in the Joomla content management system. Successfully Completed in 2010.

• Trained content managers to update new corporate website.

• Developed and created email campaigns, e-newsletters, microsites, and blogs for business and residential channels of Green Mountain Energy.

• Designed and led the implementation of all online marketing and branding initiatives; tracked and reported on metrics to senior leadership.

• Integrated Shopify and Paypal e-commerce platforms within the Green Mountain corporate website allowing customers to purchase Carbon Offsets online.

• Collaborated across organization to ensure site updates and requirements where prioritized and incorporated into website within deadlines; created wire frames and mockups for all new projects.

• Worked with Carbon Offset Team to develop joint branding campaigns for Smart Car give-away website and carbon offset video for music festival websites.

• Built Interactive Flash campaigns and blogs to improve company’s online profile.

• Programming Languages used: HTML4, CSS, JavaScript, PHP, HTML for email Development, Flash Action Scripting.

INTERACTIVE MEDIA CONSULTANT

• Served as Art director and developer for various clients during website, microsite and online marketing campaign design and development.

• Responsibilities also included: email development, flash / rich media banner ads design and development, viral videos; link building plans to improve website rank.

• Clients included: ConocoPhillips, The Houston Chronicle, Stage Stores, Natural Museum of Science, Amegy Bank, Continental Airlines, Better Business Bureau, St. Luke’s and Methodist Hospitals, Landry’s Restaurant Chain and Brain Storm Institute.

• Won 2 American Advertising Federation Addy Awards, and 1 Houston Art Director’s Club Bronze medal in art direction for flash animated microsite campaign development.

• Programming Languages used: HTML4, CSS, JavaScript, PHP, HTML for email Development, Flash Action Scripting.

WEB APPLICATION CONSULTANT

• Developed web application for a variety of clients: developed requirements, layouts, graphics; created websites and various digital media products.

• Key projects included:

– British Petroleum: Collaboration with team of 20 database administrators, programmers and project managers on development of critical tools portal used by employees in Gulf of Mexico; created requirements, layout, graphics, developed portal capabilities with SharePoint 2007; tested and provided on-going support.

– Software Management and Associates: Gathered content, established structure and launched company’s French website within strict deadlines; designed user interface following 508 requirements for new product and customer knowledge base; edited video, audio and photography for customer use; created SEO procedures and trained staff. Served as a user interface designer on the in house software development team during development of SMA’s job scheduling software.

WEB APPLICATION CONSULTANT

• Delivered exceptional web-based consulting services to clients; spearheaded corporate site and intranet development and launch in collaboration with cross-functional stakeholders.

• Key projects included:

– BPMI GROUP: Served as user interface designer. Duties included: Documenting business and application development processes and merging them with the Rational Unified Process for rapid application development. This included prototyping and developing a web enabled Process library which was used as a resource for the commands application development team. Promoted from intern to full time contractor and served as mentor for junior personnel.

– ENTERPRISE CONTENT MANAGEMENT GROUP: Served as User Interface designer for the commands intranet. Duties included: Developing a hierarchical structure of the commands internal content and incorporating it into a content management system. Developed hi-fidelity prototypes for user testing and acted as art director for the project. Intranet won 1st place for art direction and user interface design at Knowledge Management World Conference.

– Department of Energy: Designed hi-fidelity prototypes, visual interfaces, and navigation for Claims Management System used by DOE employees. Duties included conducting user interface testing with DOE employees and creating web-enabled prototypes to provide to the development team.

Languages

HTML5
CSS
JavaScript & Libraries (Angular, Node, React)
jQuery
PHP
ASP
MySQL

Software

MS Office Suite
Adobe CC
Sketch
Invision
Microsoft VSTS/Dev Ops
Microsoft Azure/Visual Studio
Drupal
WordPress

Awards

Webby Awards Nomination (2019)
Nominated by the firm DMI for Best Practices, Best Navigation & Design in both Web and Mobile Application Design

American Advertising Federation – Silver Addy Award (2007)
Conoco 76 Gasoline Animated Microsite

American Advertising Federation – Silver Addy Award (2007)
Beals Department Store Social Media Campaign

Houston Art Director’s Club – Art Direction Award (2007)
Conoco 76 Gasoline Animated Microsite

Education

Interactive Multimedia Design & Web Development (BS)
Art Institute of Pittsburgh – 03/2016
GPA: 3.95

Operating Systems

  • Apple
  • Microsoft