Below are designs that I’m currently working on for the World Trade Center (WTC) Complex. I’m currently at the beginning stages of prototyping in the Design Thinking Process on this project. This is the first prototype and has just completed testing. The goal of this website is to transition the current World Trade Center Progress website into a customer-facing website that features all that the new WTC has to offer while taking into consideration the varied target audience. The target audience includes the following:
- Commuters by Subway and the PATH train
- Battery Park Residence & NJ residents who are interested in shopping and dining
- Employees of the WTC
Testing the Prototype
While defining requirements, a few assumptions that the team had where:
- When customers think of the WTC, they think its only building 1 and the Memorial.
- Tourists want to know what the weather is for the day.
- WTC visitors are worried about safety and want to see emergency alerts on the website.
- WTC Visitors would like directions to the WTC
- WTC Visitors are interested in the History of the WTC, even prior to 9/11
After Testing with customers, the following was determined:
- The need for more detailed Persona Development which includes surveys and in-depth customer interviews
- It was determined that customers have trouble navigating the WTC complex and are interested in indoor wayfinding
- Customers stated that alerts on the website remind them of 9/11 and would prefer not to see them; however, ADA customers are interested in if an elevator is not operational.
- WTC customers will visit the website no matter what the weather is and will not check before a visit.
- Employees of the WTC are interested in the history of the WTC, especially the history before the WTC.
- Battery Park Residence would like more kid activities at the WTC
- Employees and residents are interested in learning about special events at the WTC
- Commuters are less likely to go shopping or dine at the WTC. They just want to pass through.
Next Prototype is coming soon!
World Trade Center Homepage